Branding & Identity

Linn & Associates

Chicago, IL

Linn & Associates is a privately held CFTC and NFA registered IIB specializing in Grain Futures Trading, Asset Management and Introducing Commodity Broker Services with proprietary market information and in-house execution abilities.

Project Mission

Katie Lord Inc. partnered with Linn & Associates to generate a new identity to leverage their competitive spirit and communicate the company culture.

Concepts

Review Rounds

Day Turnaround

Final Logo

Our Role

We worked directly with the founders to create a brand as powerful as the leading companies they are targeting.

The Evolution

The first step in conveying their intentions to their external audience was concepting with the very initial ideas that came to mind. We then selected the most successful iterations to push into further illustrations. After each design review we were able continue to push the design further until ultimately achieving the final.

Aspirational Ideas

After many variations we were able to see the progression of the logo take place before our eyes. Keeping in mind the identity goals of the client and making a few pivots, the new brand identity is proudly displayed across Linn & Associates business platform.

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