Branding & Identity, Web Design, Lead Generation

Black Bird Garage

Chicago, IL

Blackbird Garage is a digital growth agency that specializes in paid media.

Project Mission

Blackbird Garage needed landing pages for their upcoming ad campaign. The landing pages were going to be AB tested to determine which design was most successful.

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Branding & Identity

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Website Design & Development

Day Turnaround

Amazing Result

Our Role

Katie Lord Inc. worked directly with the founders to create a brand identity that coincided with the landing page design. Since this was the clients first effort in developing landing pages with an identity, there was a lot of flexibility.

The Evolution

Blackbird Garage wanted 2 designs, one of which to use for A/B testing. We created 2 designs of following a similar style with one form at the top to immediately capture a users contact information. The other with a CTA button at the top and form at the bottom to see if a user will read the content of the page, then give their contact information.

Aspirational Ideas

We achieved the goal designing the landing pages to generate leads for users who are interested in running promoted pin campaigns on Pinterest. We made the page designs match Pinterest yet have enough differentiation to make it unique to Blackbird Garage.

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