How To Know Your Start Up Is Worth Your Investment

Oct 25, 2016

It’s not enough to just have a great idea, as time, resources, and money all go into developing a business. You need to be different and have your marketing and branding on point. Thus, knowing how to value your startup and determining whether it makes for a sound investment or your time and money or not, is pivotal in considering your future path. If you find that your start up does not measure up, it might be time to try a different venture. However, if your startup seems promising, you can go into building your company with the utmost confidence, strength, and resiliency.


There’s A Defined Market

If you notice that there is a clear, defined channel where you can market your product or services, then your startup will have a greater chance at success and growth. The first step is to do market research, where you identify the specific areas within a target market that you’d like to cater to, and see where you stand amongst your competitors. Conduct your own SWOT analysis so you can better understand your strengths, weaknesses, opportunities, and threats. Collecting this information will allow you to avoid marketing problems and to figure out if and where your company has a viable audience. Tap into your client base as a resource for constructive feedback and transparency, so that you can improve your startup’s processes and products.


You Have A Niche

If there is something that sets you apart from your competitors, use that as an edge to gain traction. Learn what your competitors are doing, see what’s working and what’s not working, and then decide if you could thrive in this sort of industry and market. When defining your niche market, you should look for a niche that can change and develop over time, in order to enhance profits and prevalence, and be unique, in demand, and in line with your company’s vision.


You Have Direction

Figuring out the ideal route in raising money for your business is important. If you’re bootstrapping, the opportunity cost of your time is high, and this can cause companies to experience constraint once time and money has run out. To avoid such pressure, implementing a better way to raise capital will be helpful. When choosing investors, ask them where they stand with regard to the company long-term. Figure out how much equity you are willing to relinquish in solidifying a promising trajectory.

If all of these measures check out, your investment could be well worth your energy. As with any business, marketing and branding come into play. Without adequate strategies and implementation of design, your competitors will just sail by. Mastering marketing, honing in on your target audience, seeking constructive feedback, and distinguishing yourself from the competition will allow you to stand out.


How to know if your startup
is worth your investment

  • Master your marketing
  • Hone in on your target audience
  • Seek constructive feedback
  • Distinguish yourself from the competition

To learn more, contact


Meet Katie

Katie Lord


Katie Lord Inc.
420 W Huron St.
Chicago, IL 60654
(773) 466-4077